Corporate case study videos have a habit of looking and sounding the same. Working with Trainline Business, the aim was to avoid that by keeping things grounded, visual, and focused on the customer rather than polished talking heads.
We designed the project around a central hero film, with a clear plan from the start to pull out short, punchy cutdowns for social media. That meant thinking about pacing, framing, and moments that would still land in a few seconds, not just in a longer edit. Shooting with that flexibility in mind made it easier to create a suite of content from a single production.
A key part of the shoot took place at London’s King’s Cross station. Filming in a live transport hub forces you to stay agile. You have to adapt quickly, work around crowds, and react to what’s unfolding in front of you. There’s no controlling the environment, which often leads to footage that feels more natural and believable.
By building the story around movement and real usage, the films show how Trainline Business fits into everyday working life. The result is a practical, energetic case study that works both as a main brand piece and as short-form content designed to travel well across social platforms.
