I was recently commissioned by The BIG Partnership to produce a series of films for The Famous Grouse as they commenced a new marketing campaign, ‘Famous For a Reason’. The Famous Grouse is one of Scotland’s best selling whiskies, selling over 43 Million bottles in 94 global markets every year.
Global Brand Ambassador Lucy Whitehall told the story of Matthew Gloag, the founder of Famous Grouse. Gloag created ‘The Grouse Brand’ of whisky in 1867. The whisky then went on to be known as The Famous Grouse, and Matthew Gloag’s signature can still be found on each bottle to this day.
Filming took place over a number of days across Scotland, including Scone Palace and the Glenturret Distillery, Scotland’s oldest working distillery.
A number of interactive whisky tasting sessions were filmed with Master Blender Gorton Motion in Edrington’s Sample Room. The videos will be used online and on social media, as well as being displayed at exhibitions, tastings and promotional events worldwide.